What is Data-Driven Culture?
An organizational culture where decisions at all levels are informed by data rather than intuition alone.
A data-driven culture is one where decision-making at all organizational levels — from the C-suite to frontline teams — is informed by data and evidence rather than intuition, tradition, or authority. Building this culture requires investment in data literacy, self-service tools, executive role-modeling, and processes that reward evidence-based decisions. It is arguably the most important and most difficult aspect of data transformation.
Related terms
Data Literacy
The ability to read, understand, create, and communicate with data across an organization.
Evidence-Based Prioritization
Making initiative sequencing decisions using quantitative data and validated assumptions rather than opinion.
Self-Service Analytics
Tools and practices that enable business users to create their own analyses without IT dependency.
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