What is Change Management?

Change management in the context of digital transformation is the structured approach to transitioning individuals, teams, and the entire organization from current ways of working to new processes, tools, and mindsets. It encompasses communication planning, stakeholder engagement, training programs, resistance management, and adoption measurement. Research consistently shows that transformation programs fail more often due to people and culture challenges than technical issues. Effective change management addresses the human side of transformation: Why is this change happening? What does it mean for me? How will I be supported? When will I need to adapt? Without structured change management, even technically sound initiatives fail to deliver their intended value.