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What is Initiative Prioritization?

The systematic process of ranking and sequencing transformation initiatives based on value and feasibility.

Initiative prioritization is the systematic process of evaluating, ranking, and sequencing transformation initiatives to allocate resources where they will create the most value. It typically uses quantitative frameworks like RICE scoring or value-vs-feasibility matrices to produce defensible rankings. Effective prioritization requires a clear strategic context (what are we optimizing for?), honest estimation (avoiding inflation of impact or deflation of effort), consideration of dependencies (some initiatives must come before others), and regular re-evaluation (priorities change as the organization learns). Without structured prioritization, organizations default to political decision-making where the loudest voice or highest-paid person determines what gets funded.

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