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AI TRAINING

Data Hygiene for SMEs Without a Data Team

Leave with a clean, AI-ready dataset and a repeatable hygiene routine your team can maintain alone.

Format
workshop
Duration
6–8h
Level
literacy
Group size
4–15
Price / participant
€300–€600
Group price
€3K–€8K
Audience
SME founders, office managers, sales or ops staff who manage data in spreadsheets or a CRM — no technical background required
Prerequisites
No technical background needed — familiarity with Excel, Google Sheets, or any CRM is sufficient

What it covers

A one-day hands-on workshop covering the essentials of data quality for small and mid-sized businesses that lack dedicated data staff. Participants learn to identify and fix common data problems — duplicates, inconsistent naming, broken schemas — using tools they already have (Excel, Google Sheets, or a basic CRM). By the end, each participant leaves with a personal data-hygiene checklist and a documented clean-up workflow ready to apply to their own datasets.

What you'll be able to do

  • Detect and resolve duplicate records and naming inconsistencies in a real spreadsheet or CRM export
  • Define and apply a column schema with data types and validation rules for a key business dataset
  • Set up a simple backup and versioning routine using existing tools (Google Drive, OneDrive, or similar)
  • Produce a one-page data-hygiene checklist tailored to your team's main data sources
  • Assess whether a dataset is ready to feed into an AI or automation tool, and identify what still needs fixing

Topics covered

  • Identifying and removing duplicate records in spreadsheets and CRMs
  • Enforcing consistent naming conventions and field formats
  • Schema sanity checks: column types, mandatory fields, and validation rules
  • CRM hygiene best practices (contacts, accounts, deal stages)
  • Basic deduplication techniques without code
  • Backup routines and versioning for small teams
  • Preparing a dataset for AI or automation tools
  • Building a repeatable data-hygiene checklist

Delivery

Delivered in-person or live-online (half-day morning session plus structured lab in the afternoon). Participants must bring a real dataset — anonymised if needed — to work on during the lab. Hands-on exercises account for roughly 60% of the day. Materials include a reusable hygiene checklist template, a schema validation worksheet, and a recorded recap sent after the session. A follow-up 30-minute Q&A call can be added as an option.

What makes it work

  • Assigning one named 'data steward' per key dataset, even if it's a part-time role
  • Documenting a simple naming convention and field glossary that the whole team can reference
  • Scheduling a short monthly data-review ritual to catch drift before it compounds
  • Validating data at entry point (dropdown lists, required fields) rather than cleaning it downstream

Common mistakes

  • Cleaning data once as a project rather than establishing an ongoing routine
  • Letting every team member invent their own naming conventions with no shared standard
  • Assuming the CRM or SaaS tool handles data quality automatically without any configuration
  • Skipping backups until a corruption or accidental deletion causes a crisis

When NOT to take this

If the organisation already has a data engineer or analytics team managing a centralised data warehouse, this workshop is too basic — they need a data-quality framework or dbt-based pipeline review instead.

Providers to consider

Sources

This training is part of a Data & AI catalog built for leaders serious about execution. Take the free diagnostic to see which trainings your team needs.