What is Business Case?
A structured document justifying a proposed initiative by analyzing costs, benefits, and risks.
A business case is a structured document that justifies a proposed investment or initiative by analyzing expected costs, benefits, risks, and alternatives. In transformation contexts, business cases must go beyond simple ROI calculations to include strategic alignment, capability building, risk of inaction, and qualitative benefits like improved agility or data culture. Effective business cases use evidence from maturity assessments and benchmark data rather than aspirational projections.
Related terms
The systematic process of ranking and sequencing transformation initiatives based on value and feasibility.
Making initiative sequencing decisions using quantitative data and validated assumptions rather than opinion.
A prioritization framework that scores initiatives on Reach, Impact, Confidence, and Effort.
See Fygurs on your portfolio
One hour, with your initiatives. You leave with a first scored list.