What is Customer Data Platform (CDP)?
A system that unifies customer data from all sources into a single, persistent customer profile.
A Customer Data Platform (CDP) creates a unified, persistent customer database by collecting and integrating customer data from multiple sources: CRM, website, mobile app, email, support, transactions. The CDP resolves identities across channels, creates a 360-degree customer view, and makes this data available to other systems for personalization, analytics, and marketing automation.
Related terms
Processes ensuring a single, authoritative source of truth for critical business data entities.
An automated workflow that extracts, transforms, and loads data from sources to destinations.
Using statistical models and machine learning to forecast future outcomes from historical data.
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