What is Master Data Management?
Processes ensuring a single, authoritative source of truth for critical business data entities.
Master Data Management (MDM) is the discipline of ensuring that an organization's critical data entities (customers, products, employees, suppliers, locations) have a single, consistent, accurate representation across all systems. Without MDM, the same customer might appear differently in CRM, billing, and support systems, leading to conflicting reports, poor customer experience, and compliance risks.
Related terms
The framework of policies, processes, and standards for managing data assets across an organization.
The degree to which data is accurate, complete, consistent, timely, and fit for its intended use.
A searchable inventory of all data assets in an organization with metadata, lineage, and access information.
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