What is Feature Flag?
A mechanism to enable or disable functionality in production without deploying new code.
A feature flag (or feature toggle) is a software development technique that allows teams to enable or disable specific functionality in a live production system without deploying new code. Feature flags enable progressive rollouts, A/B testing, kill switches for problematic features, and separation of code deployment from feature release. They are essential for product-led growth strategies and reduce the risk of large releases.
Related terms
Practices combining software development and IT operations for faster, more reliable delivery.
A business strategy where the product itself drives customer acquisition, conversion, and retention.
Adopting agile principles and practices across an entire organization beyond just software teams.
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