What is Product Discovery?
The process of determining what product to build through user research, experimentation, and validation.
Product discovery is the process of deciding what to build before committing development resources. It involves understanding user needs, validating problem-solution fit, and testing assumptions through prototypes and experiments. Effective discovery reduces the risk of building products nobody wants. Techniques include user interviews, jobs-to-be-done analysis, prototype testing, A/B experiments, and data-driven hypothesis validation.
Related terms
Feature Prioritization
The process of deciding which product features to build first based on value, effort, and strategic fit.
Product Roadmap
A visual plan that communicates the direction and timeline for product development over time.
Product-Led Growth
A business strategy where the product itself drives customer acquisition, conversion, and retention.
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