What is Product Discovery?
The structured work of figuring out what to build by validating customer problems and solution assumptions before delivery.
Product discovery is the upstream half of product work, the part that decides whether the next initiative is worth building. It runs four assumption tests in parallel: value (will customers use it?), usability (can they figure it out?), feasibility (can we build it?), viability (does the business want this?). Discovery isn't a phase that ends, it runs continuously alongside delivery. Skipping discovery is how feature factories ship the wrong thing on time.
Related terms
Continuous Discovery
The practice of weekly customer touchpoints by the product trio to keep insights flowing into prioritization decisions.
Dual-Track Agile
An operating pattern where a product team runs discovery and delivery in parallel tracks instead of sequencing them.
Minimum Viable Product (MVP)
The smallest version of a product that lets a team test a critical assumption with real customers, not the smallest version they can ship.
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