What is Product Roadmap?
A visual plan that communicates the direction and timeline for product development over time.
A product roadmap is a strategic visual plan that communicates the direction, priorities, and timeline for product development. It translates product strategy into a sequenced plan of features, enhancements, and initiatives. Effective roadmaps come in multiple formats: timeline-based (features mapped to dates), goal-oriented (features grouped by objectives), and now-next-later (features grouped by time horizon without specific dates). A good product roadmap balances specificity with flexibility — detailed enough to guide execution but adaptable when priorities change. Static roadmaps in slide decks lose credibility quickly; living roadmaps in dedicated tools stay current and build stakeholder trust.
Related terms
Feature Prioritization
The process of deciding which product features to build first based on value, effort, and strategic fit.
OKR Alignment
The practice of connecting Objectives and Key Results to transformation initiatives and team goals.
RICE Scoring
A prioritization framework that scores initiatives on Reach, Impact, Confidence, and Effort.
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