What is Product Strategy?
The set of choices about who you serve, what bets you make, and what you explicitly will not do, translated into an executable portfolio.
Product strategy lives in the gap between vision and execution. It names the customer segment, the value being created, and the bets the team will make over the next 6–18 months. A strong product strategy is testable, falsifiable, and visible in the roadmap: every scored initiative should ladder up to one of the strategic bets. Without strategy, prioritization becomes negotiation.
Related terms
A 3–10 year picture of the future the product is trying to create, concrete enough to inspire, abstract enough to outlast tactics.
A three-level hierarchy that translates strategic bets into roadmap themes and the initiatives a team will actually execute.
The single metric that best captures the value a product delivers to its customers and predicts long-term business success.
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See Fygurs on your portfolio
One hour, with your initiatives. You leave with a first scored list.