What is Product Strategy?
The high-level plan that defines the product's vision, target market, and competitive positioning.
Product strategy is the high-level plan that defines what a product will become, who it serves, and how it will win in the market. It translates business objectives into product direction by defining the target market, value proposition, competitive differentiation, and key success metrics. A strong product strategy provides the 'why' behind the roadmap, enabling teams to make consistent prioritization decisions without requiring executive approval for every choice.
Related terms
Product Roadmap
A visual plan that communicates the direction and timeline for product development over time.
Feature Prioritization
The process of deciding which product features to build first based on value, effort, and strategic fit.
OKR Alignment
The practice of connecting Objectives and Key Results to transformation initiatives and team goals.
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