What is Product Vision?
A 3–10 year picture of the future the product is trying to create, concrete enough to inspire, abstract enough to outlast tactics.
A product vision describes the world that exists once the product has succeeded. It names the customer, the change, and the proof. Strong visions ('a computer on every desk', 'organize the world's information') survive a decade because they're directional, not prescriptive. The vision sits above strategy and below the company mission, it's what you're building toward, not what you're shipping next quarter. Without it, prioritization debates have no anchor.
Related terms
The set of choices about who you serve, what bets you make, and what you explicitly will not do, translated into an executable portfolio.
The single metric that best captures the value a product delivers to its customers and predicts long-term business success.
A three-level hierarchy that translates strategic bets into roadmap themes and the initiatives a team will actually execute.
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