What is Now / Next / Later Roadmap?
A three-horizon roadmap format that signals confidence and timing without committing to specific calendar dates.
Now / Next / Later replaces date-driven roadmaps with confidence-driven ones. 'Now' is in flight and committed. 'Next' is the most likely follow-up but still moveable. 'Later' is the strategic intent, directional, not committed. The format protects teams from spurious precision while keeping stakeholders aligned on sequence. It's the default roadmap format in modern product orgs because it survives reprioritization without re-formatting.
Related terms
Product Roadmap
A prioritized, time-aware view of what a product team will build next, sequenced by strategic intent rather than a feature wishlist.
Outcome-Based Roadmap
A roadmap format that organizes work by the customer or business outcome it targets, not the features it ships.
Product Strategy
The set of choices about who you serve, what bets you make, and what you explicitly will not do, translated into an executable portfolio.
Learn more
Put this into practice
Assess your maturity, discover initiatives, and build your transformation roadmap.
Book a demo