What is Feature Prioritization?

Feature prioritization is the product management discipline of evaluating, ranking, and sequencing product features to maximize value delivery within resource constraints. Common frameworks include RICE scoring (Reach, Impact, Confidence, Effort), Value vs. Feasibility matrices, weighted scoring models, and the Kano model. Effective feature prioritization requires clear product strategy (what are we optimizing for?), customer input (what do users actually need?), quantitative scoring (replacing opinion with evidence), and stakeholder alignment (everyone understands and accepts the rationale). Without structured prioritization, product teams default to building whatever the most senior stakeholder requested last, leading to feature bloat and strategic drift.