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AI TRAINING

AI for marketing content and SEO

Train marketers to scale on-brand content and SEO with AI without losing quality.

Format
in person or virtual
Level
practitioner
Audience
Content marketers, SEO specialists, brand leads.
Prerequisites
Hands-on marketing role with content output responsibility.

What it covers

A practitioner-level training for content marketers, SEO specialists and brand managers. We cover topical authority, E-E-A-T signals, the limits of AI-generated content, and how to keep a human voice. Includes hands-on work on a real campaign brief.

What you'll be able to do

  • An AI-augmented editorial calendar
  • Brand-voice prompt pack ready to share with freelancers
  • Clear quality gates before anything ships

Topics covered

  • Brand-voice prompt engineering
  • Topical clusters and SEO research with AI
  • Editorial workflow: draft → human polish → publish
  • Avoiding Google's spam policy traps
  • Measuring impact on organic traffic

Delivery

Best with brand guidelines and Google Search Console access in the room.

What makes it work

  • Senior editor reviews every output for the first month
  • Weekly tracking of organic clicks and rankings

Common mistakes

  • Publishing unedited AI drafts and losing rankings
  • Skipping topical strategy and chasing keyword volume

When NOT to take this

Don't apply if your domain has Google manual actions or thin-content penalties pending.

Example providers

  • Altitud Consulting
  • OpenClassrooms

This page describes a training topic. It gives no price or duration: those depend on the provider and your team. The free diagnostic tells you which trainings your team needs first.