AI TRAINING
AI for Local SEO and Google Business Profile
Use AI tools to dominate local search, manage reviews, and attract nearby customers at scale.
What it covers
This hands-on workshop teaches local business owners and their teams how to leverage AI to optimise their Google Business Profile, generate locality-rich content, and respond to reviews efficiently. Participants will learn schema markup basics, how to prepare for AI-generated search overviews, and how to use AI writing tools to produce consistent, geo-targeted content. The format combines short concept sessions with live exercises on participants' own business profiles. By the end, each participant will have an actionable local SEO checklist and a set of AI-assisted content templates ready to deploy.
What you'll be able to do
- Complete a full AI-assisted audit of your Google Business Profile and fix the top 5 ranking gaps within the session.
- Generate and schedule a month of locality-rich posts and FAQ answers using an AI writing tool.
- Write brand-consistent, personalised review responses in bulk using a prompt template you built yourself.
- Add basic LocalBusiness schema markup to your website homepage without developer help.
- Identify what changes to your GBP and content will improve visibility in AI-generated search overviews.
Topics covered
- Google Business Profile optimisation with AI assistance
- AI-generated review responses at scale
- Locality-rich content creation using AI writing tools
- Schema markup basics for local businesses
- Preparing for AI-generated search overviews (SGE/AI Overviews)
- Keyword research for local intent using AI tools
- Automating posting schedules and Q&A on GBP
- Tracking local ranking signals and iterating with AI
Delivery
Delivered as a one-day in-person or live virtual workshop. Participants must bring a laptop and have admin access to their GBP account. The session is approximately 70% hands-on exercises and 30% guided instruction. Materials include a slide deck, a prompt library for local SEO tasks, a schema snippet template, and a 90-day local SEO action plan template. Remote delivery uses a shared collaborative workspace for real-time feedback.
What makes it work
- Designating one person responsible for a weekly 30-minute GBP maintenance routine using the AI prompt library.
- Building a library of location-specific prompts tailored to the business's neighbourhoods, services, and seasonal peaks.
- Combining AI-generated review responses with a human final read to preserve authenticity.
- Setting up a simple monthly tracking sheet to correlate GBP changes with local ranking movements.
Common mistakes
- Leaving the Google Business Profile incomplete or inconsistent across directories, which AI tools then amplify rather than fix.
- Using generic AI-generated content with no local specificity, which fails to match local search intent.
- Responding to reviews with identical AI copy, which appears inauthentic and can trigger GBP flags.
- Ignoring schema markup entirely, missing a low-effort signal that helps Google understand business type and location.
When NOT to take this
A business with no existing online presence, no Google Business Profile claimed, and no website is not ready for this workshop — foundational digital setup must come first before AI optimisation adds any value.
Providers to consider
Sources
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