AI TRAINING
AI Tools for Small Business Social Media
Walk away with a repeatable AI-powered content system you can run solo, every week.
What it covers
A hands-on one-day workshop designed for solo marketers and owner-operators who manage their own social channels. Participants learn to define content pillars, batch-create posts with ChatGPT or Claude, repurpose video and audio with Opus Clip and Descript, and schedule intelligently using Buffer or Metricool's AI features. By the end of the day, each participant leaves with a working 4-week content calendar and a repeatable weekly workflow they can sustain alone.
What you'll be able to do
- Define at least three content pillars and generate a month of post ideas using ChatGPT or Claude in under an hour
- Use Opus Clip or Descript to repurpose one long-form video into five platform-ready short clips
- Set up an automated scheduling queue in Buffer or Metricool with AI-suggested posting times
- Write reusable prompt templates for captions, hooks, and calls-to-action tailored to your brand voice
- Identify three key metrics to track and interpret them to adjust your content strategy monthly
Topics covered
- Defining content pillars and brand voice for AI-assisted writing
- Batch-creating a month of posts with ChatGPT and Claude
- Repurposing long-form content into clips and captions with Opus Clip and Descript
- Scheduling and publishing with Buffer and Metricool AI features
- Writing effective prompts for social copy that sounds human
- Tracking metrics that actually matter for small accounts
- Building a repeatable weekly AI content workflow
Delivery
Delivered in-person or via interactive video call (Zoom/Teams). Participants work on their own laptops with live access to the tools throughout the session. Hands-on exercises make up roughly 70% of the day. A pre-work template pack and a post-workshop prompt library are shared digitally. No prior software installation required beyond a free-tier account on ChatGPT and one scheduling tool.
What makes it work
- Blocking a fixed 90-minute weekly slot dedicated to AI-assisted content batching
- Creating a short brand-voice reference document to paste into every prompt
- Starting with one platform and one content format before expanding
- Reviewing performance data monthly and adjusting content pillars accordingly
Common mistakes
- Publishing AI-generated copy verbatim without editing for brand voice, resulting in generic-sounding posts
- Trying to be on every platform at once instead of batching content for one or two channels first
- Ignoring engagement metrics and optimising only for follower count
- Over-investing time in tools setup instead of building the habit of a weekly content session
When NOT to take this
This workshop is not the right fit for a marketing team with a dedicated content strategist and a paid social budget — they need practitioner-level training on AI-driven campaign optimisation, not a solo workflow system.
Providers to consider
Sources
This training is part of a Data & AI catalog built for leaders serious about execution. Take the free diagnostic to see which trainings your team needs.