What is Data Monetization?
Generating measurable economic value from data assets, directly or indirectly.
Data monetization is the process of generating measurable economic value from an organization's data assets. Direct monetization involves selling data products, licensing data, or offering data-as-a-service. Indirect monetization uses data to improve internal processes, reduce costs, enhance customer experience, or inform better decisions. Most organizations start with indirect monetization before exploring direct revenue from data.
Related terms
A comprehensive plan for how an organization will collect, manage, and leverage data to achieve business objectives.
The framework of policies, processes, and standards for managing data assets across an organization.
Calculating the return on investment for transformation initiatives to justify continued funding.
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