AI TRAINING
AI for sales prospecting and outreach
Equip sales reps to research, personalise and follow up faster with AI tooling.
What it covers
A two-day practitioner workshop for SDRs and AEs. Reps learn to use LLMs and sales-specific copilots to research accounts, draft personalised outreach, summarise calls and keep the CRM clean. We benchmark common stacks (Apollo, Clay, Gong, HubSpot AI) and design a personal prospecting workflow each rep can run on Monday morning. Heavy emphasis on deliverability, anti-spam patterns and authenticity.
What you'll be able to do
- A personal AI-augmented prospecting workflow
- Cleaner CRM data via auto-fill
Topics covered
- Account research with LLMs and intent data
- Personalised sequence writing at scale
- Call summarisation and CRM hygiene
- Deliverability and anti-spam guardrails
- Tool stack: Apollo, Clay, Gong, HubSpot AI
Delivery
Run with the sales ops lead present so workflows can be standardised.
What makes it work
- Sales leader mandates the new workflow for 30 days
- Weekly review of reply rates and bounces
Common mistakes
- Letting AI write generic templates that hurt sender reputation
- Not aligning with marketing on messaging
When NOT to take this
Don't deploy if your domain reputation is already poor, fix deliverability first.
Example providers
- Altitud Consulting
- Internal sales enablement + facilitator
This page describes a training topic. It gives no price or duration: those depend on the provider and your team. The free diagnostic tells you which trainings your team needs first.