AI TRAINING
AI-Assisted Cold Outbound for Small Sales Teams
Build a lean, AI-powered outbound system that books meetings without a full sales team.
What it covers
A hands-on workshop teaching founders and small sales teams how to use AI tools to research prospects, write personalised outreach, and manage deliverability at scale. Participants build a lightweight outbound stack using accessible tools (Clay, Apollo, or equivalents) combined with prompt-driven personalisation. The format mixes live demos, guided exercises, and peer review of real outbound sequences. By the end, teams leave with a working template library and a repeatable outbound process.
What you'll be able to do
- Set up a lightweight prospect research and enrichment workflow using AI tools and no-code connectors
- Write personalised cold email and LinkedIn messages using structured prompts grounded in prospect-specific signals
- Configure a sending domain and warm-up sequence to reach the inbox consistently
- Define a tight ICP and build tiered outbound lists that avoid mass spray-and-pray tactics
- Measure reply rates and iterate on sequences using a simple A/B testing approach
Topics covered
- AI-assisted prospect research: finding signals and building targeted lists
- Prompt engineering for personalised outreach at scale
- Clay-lite and no-code enrichment stack setup for SMEs
- Writing outbound sequences that convert (cold email, LinkedIn)
- Deliverability fundamentals: domain warm-up, sending limits, spam avoidance
- Avoiding spray-and-pray: ICP definition and tiered targeting
- Measuring outbound performance with basic metrics
- Template library creation and iteration workflow
Delivery
Delivered as a one- or two-day in-person or virtual workshop. Participants bring their own laptop and access to at least one live outbound tool (Clay free tier, Apollo, or Instantly). Roughly 60% hands-on exercises, 40% facilitated instruction and demo. A pre-session questionnaire collects participants' current ICP and tool stack so examples are directly relevant. A shared Notion workspace with prompt templates and checklists is provided and retained after the session.
What makes it work
- Defining a tight ICP before touching any AI tool so prompts are grounded in real buyer context
- Building and iterating a small prompt library specific to the company's value proposition and target personas
- Committing to weekly review of reply data to drop under-performing variants quickly
- Starting with a small, high-quality list and scaling only after a sequence proves it converts
Common mistakes
- Buying a large prospect list and blasting it without personalisation, destroying sender reputation
- Using generic ChatGPT prompts that produce boilerplate copy recipients immediately recognise as AI-written
- Skipping domain warm-up and technical setup, causing emails to land in spam from day one
- Targeting everyone instead of a narrowly defined ICP, leading to low reply rates and wasted effort
When NOT to take this
A company that already has a dedicated SDR team with an established outbound stack and RevOps support — this workshop is optimised for resource-constrained founders doing outbound themselves, not for scaling an existing structured sales operation.
Providers to consider
Sources
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