FORMATION IA
Prospection Sortante Assistée par l'IA pour les PME
Construisez un système de prospection IA léger qui génère des rendez-vous sans grande équipe commerciale.
Ce qu'elle couvre
Un atelier pratique qui enseigne aux fondateurs et aux petites équipes commerciales comment utiliser des outils IA pour rechercher des prospects, rédiger des messages personnalisés et gérer la délivrabilité à grande échelle. Les participants construisent une stack de prospection légère avec des outils accessibles (Clay, Apollo ou équivalents) combinés à une personnalisation pilotée par prompts. Le format mêle démonstrations en direct, exercices guidés et revue entre pairs de vraies séquences de prospection. À la fin, les équipes repartent avec une bibliothèque de templates opérationnels et un processus de prospection reproductible.
À l'issue, vous saurez
- Set up a lightweight prospect research and enrichment workflow using AI tools and no-code connectors
- Write personalised cold email and LinkedIn messages using structured prompts grounded in prospect-specific signals
- Configure a sending domain and warm-up sequence to reach the inbox consistently
- Define a tight ICP and build tiered outbound lists that avoid mass spray-and-pray tactics
- Measure reply rates and iterate on sequences using a simple A/B testing approach
Sujets abordés
- AI-assisted prospect research: finding signals and building targeted lists
- Prompt engineering for personalised outreach at scale
- Clay-lite and no-code enrichment stack setup for SMEs
- Writing outbound sequences that convert (cold email, LinkedIn)
- Deliverability fundamentals: domain warm-up, sending limits, spam avoidance
- Avoiding spray-and-pray: ICP definition and tiered targeting
- Measuring outbound performance with basic metrics
- Template library creation and iteration workflow
Modalité
Delivered as a one- or two-day in-person or virtual workshop. Participants bring their own laptop and access to at least one live outbound tool (Clay free tier, Apollo, or Instantly). Roughly 60% hands-on exercises, 40% facilitated instruction and demo. A pre-session questionnaire collects participants' current ICP and tool stack so examples are directly relevant. A shared Notion workspace with prompt templates and checklists is provided and retained after the session.
Ce qui fait que ça marche
- Defining a tight ICP before touching any AI tool so prompts are grounded in real buyer context
- Building and iterating a small prompt library specific to the company's value proposition and target personas
- Committing to weekly review of reply data to drop under-performing variants quickly
- Starting with a small, high-quality list and scaling only after a sequence proves it converts
Erreurs fréquentes
- Buying a large prospect list and blasting it without personalisation, destroying sender reputation
- Using generic ChatGPT prompts that produce boilerplate copy recipients immediately recognise as AI-written
- Skipping domain warm-up and technical setup, causing emails to land in spam from day one
- Targeting everyone instead of a narrowly defined ICP, leading to low reply rates and wasted effort
Quand NE PAS suivre cette formation
A company that already has a dedicated SDR team with an established outbound stack and RevOps support — this workshop is optimised for resource-constrained founders doing outbound themselves, not for scaling an existing structured sales operation.
Fournisseurs à considérer
Sources
Cette formation fait partie d'un catalogue Data & IA construit pour les leaders sérieux sur l'exécution. Lancez le diagnostic gratuit pour voir quelles formations sont prioritaires pour votre équipe.