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AI TRAINING

Build Your First SME Chatbot in One Day

Ship a live, knowledge-grounded chatbot for your website or WhatsApp without writing a single line of code.

Format
workshop
Duration
6–8h
Level
literacy
Group size
4–12
Price / participant
€350–€800
Group price
€3K–€9K
Audience
Non-technical founders, office managers, and solo IT generalists at SMEs who own the customer communication stack
Prerequisites
No coding required. Participants should have admin access to their website CMS or WhatsApp Business account and a rough idea of the top 10 questions their customers ask.

What it covers

A hands-on one-day workshop that takes non-technical participants from zero to a deployed chatbot connected to their own knowledge base. Participants evaluate leading no-code vendors (Intercom Fin, Ada, Dust, Voiceflow) against their use case, configure conversation flows, and go live by end of day. The session covers knowledge-base setup, fallback handling, escalation to humans, and basic performance metrics. Format is 40% guided instruction and 60% build time on each participant's real business scenario.

What you'll be able to do

  • Select the right no-code chatbot vendor for your business size, channel, and budget using a structured decision rubric
  • Build and publish a retrieval-grounded chatbot connected to your own FAQ or document knowledge base
  • Configure escalation rules so unanswered queries route to a human without frustrating the customer
  • Measure chatbot containment rate and identify the top failure topics within the first week of live traffic
  • Apply a GDPR-ready data-handling checklist to your chatbot configuration before going live

Topics covered

  • Vendor comparison: Intercom Fin vs Ada vs Dust vs Voiceflow — when to use which
  • Structuring and uploading a knowledge base for retrieval-grounded answers
  • Designing conversation flows and fallback paths
  • Connecting the chatbot to a website widget or WhatsApp Business API
  • Escalation logic: handing off to a human agent cleanly
  • Setting containment rate and CSAT targets for your first month
  • Basic prompt tuning to reduce hallucinations
  • Privacy checklist: what customer data your chatbot stores and where

Delivery

Delivered in person or via interactive video call (Zoom/Teams with breakout rooms). Each participant works on their own laptop with a free-trial or existing vendor account. Facilitator provides a shared Notion workspace with templates, decision matrices, and a vendor comparison table. Hands-on build time accounts for roughly 60% of the session. A 30-day async Slack channel for follow-up questions is included in the standard package.

What makes it work

  • Prepare a curated, well-structured knowledge base of at least 20 Q&A pairs before the workshop day
  • Assign a single internal owner who reviews chatbot failures weekly for the first two months
  • Start with one channel (website widget or WhatsApp) and expand only after the containment rate exceeds 60%
  • Run a soft launch with internal staff for 48 hours before opening to real customers

Common mistakes

  • Dumping an unstructured PDF library into the knowledge base and expecting accurate answers — chunking and tagging content first is essential
  • Skipping escalation design entirely, leaving customers stuck in dead-end loops with no way to reach a human
  • Choosing the most feature-rich vendor instead of the one that fits current team size and budget, leading to low adoption
  • Going live without a GDPR review, storing customer chat logs in a jurisdiction or retention period that violates policy

When NOT to take this

If your organisation already has a dedicated CX engineering team and existing conversational AI in production, this beginner no-code workshop will be too introductory — opt for a practitioner-level NLP or LLMOps training instead.

Providers to consider

Sources

This training is part of a Data & AI catalog built for leaders serious about execution. Take the free diagnostic to see which trainings your team needs.