FORMATION IA
Créez votre premier chatbot PME en une journée
Déployez un chatbot ancré dans votre base de connaissance, sur votre site ou WhatsApp, sans coder.
Ce qu'elle couvre
Un atelier pratique d'une journée qui permet aux participants non techniques de passer de zéro à un chatbot déployé, connecté à leur propre base de connaissances. Les participants évaluent les principaux outils sans code (Intercom Fin, Ada, Dust, Voiceflow) selon leur cas d'usage, configurent les flux de conversation et mettent en production avant la fin de la journée. La session couvre la structuration de la base de connaissances, la gestion des cas non résolus, l'escalade vers un humain et les indicateurs de performance de base. Le format est 40 % d'instruction guidée et 60 % de temps de construction sur un scénario métier réel.
À l'issue, vous saurez
- Select the right no-code chatbot vendor for your business size, channel, and budget using a structured decision rubric
- Build and publish a retrieval-grounded chatbot connected to your own FAQ or document knowledge base
- Configure escalation rules so unanswered queries route to a human without frustrating the customer
- Measure chatbot containment rate and identify the top failure topics within the first week of live traffic
- Apply a GDPR-ready data-handling checklist to your chatbot configuration before going live
Sujets abordés
- Vendor comparison: Intercom Fin vs Ada vs Dust vs Voiceflow — when to use which
- Structuring and uploading a knowledge base for retrieval-grounded answers
- Designing conversation flows and fallback paths
- Connecting the chatbot to a website widget or WhatsApp Business API
- Escalation logic: handing off to a human agent cleanly
- Setting containment rate and CSAT targets for your first month
- Basic prompt tuning to reduce hallucinations
- Privacy checklist: what customer data your chatbot stores and where
Modalité
Delivered in person or via interactive video call (Zoom/Teams with breakout rooms). Each participant works on their own laptop with a free-trial or existing vendor account. Facilitator provides a shared Notion workspace with templates, decision matrices, and a vendor comparison table. Hands-on build time accounts for roughly 60% of the session. A 30-day async Slack channel for follow-up questions is included in the standard package.
Ce qui fait que ça marche
- Prepare a curated, well-structured knowledge base of at least 20 Q&A pairs before the workshop day
- Assign a single internal owner who reviews chatbot failures weekly for the first two months
- Start with one channel (website widget or WhatsApp) and expand only after the containment rate exceeds 60%
- Run a soft launch with internal staff for 48 hours before opening to real customers
Erreurs fréquentes
- Dumping an unstructured PDF library into the knowledge base and expecting accurate answers — chunking and tagging content first is essential
- Skipping escalation design entirely, leaving customers stuck in dead-end loops with no way to reach a human
- Choosing the most feature-rich vendor instead of the one that fits current team size and budget, leading to low adoption
- Going live without a GDPR review, storing customer chat logs in a jurisdiction or retention period that violates policy
Quand NE PAS suivre cette formation
If your organisation already has a dedicated CX engineering team and existing conversational AI in production, this beginner no-code workshop will be too introductory — opt for a practitioner-level NLP or LLMOps training instead.
Fournisseurs à considérer
Sources
Cette formation fait partie d'un catalogue Data & IA construit pour les leaders sérieux sur l'exécution. Lancez le diagnostic gratuit pour voir quelles formations sont prioritaires pour votre équipe.