After years of working with enterprise transformation programs, one thing is clear: traditional product strategy is broken. It's too slow, too political, and too disconnected from the teams doing the actual work.
The Problem with Traditional Strategy
Most organizations create strategy once a year in a top-down process. A consulting firm runs an assessment, produces a 200-page deck, and leadership picks the initiatives that sound most impressive. Six months later, the deck is gathering dust while teams work on whatever seems urgent.
This is not strategy. This is theater.
Five Principles for Modern Product Strategy
1. Continuous over periodic. Strategy should be a living process, not an annual event. Assess continuously, reprioritize quarterly, and adapt roadmaps monthly.
2. Evidence over opinions. Every strategic decision should be backed by data. RICE scoring, maturity assessments, and structured evaluation frameworks exist to replace gut feelings with defensible choices.
3. Transparency over politics. Every stakeholder should see the same prioritization data. When something changes, everyone knows what changed and why.
4. Platforms over consultants. A €100K consulting engagement that produces a static document is not strategy — it's a deliverable. Real strategy requires living tools that evolve with your organization.
5. Execution over planning. The best strategy is worthless without execution. Build roadmaps that connect directly to initiatives, with clear ownership, timelines, and dependencies.
Putting It Into Practice
These principles aren't abstract ideals — they're the design philosophy behind Fygurs. Every feature we build is tested against these five principles. If it doesn't serve continuous, evidence-based, transparent, tool-driven, execution-focused strategy, it doesn't ship.
