The discourse around AI replacing knowledge workers has reached fever pitch. Product managers, in particular, are wondering: will AI make us obsolete? The short answer is no. The longer answer is more nuanced.
What AI Can Do Today
In the context of product strategy and transformation, AI excels at three things:
1. Structured assessment. AI can process complex questionnaires, identify patterns in organizational maturity data, and benchmark against industry peers faster and more consistently than any consultant.
2. Initiative generation. Given a clear understanding of maturity gaps and strategic context, AI can generate relevant, actionable initiatives. Not the generic consulting templates you're used to, but contextualized recommendations based on your specific situation.
3. Scoring assistance. AI can help pre-score initiatives on value and feasibility dimensions, giving prioritization frameworks a head start.
What AI Cannot Do
AI cannot replace the human judgment needed for strategic decision-making. It cannot understand the political dynamics of your organization, the risk appetite of your board, or the cultural nuances that determine whether an initiative will succeed or fail.
More importantly, AI cannot be held accountable. Someone needs to own the strategy, defend the priorities, and take responsibility for execution. That's the product manager's job.
The Augmented Product Manager
The future belongs to product managers who use AI as a force multiplier. Instead of spending weeks on maturity assessments, they spend 15 minutes. Instead of brainstorming initiatives from scratch, they refine AI-generated recommendations. Instead of guessing at prioritization, they use AI-assisted scoring as a starting point for evidence-based debate.
This is exactly the approach Fygurs takes. AI handles the heavy lifting of assessment, generation, and scoring. Humans bring the context, judgment, and accountability. Together, they produce better strategies faster.
The Takeaway
AI won't replace product managers. But product managers who leverage AI will dramatically outperform those who don't. The question isn't whether to use AI in your strategy process — it's how quickly you can adopt it.
