Product management has become one of the most sought-after roles in tech, yet it remains one of the most misunderstood. Ask ten people what a product manager does, and you'll get ten different answers.
The Real Definition
At its core, product management is about creating value at the intersection of business viability, technical feasibility, and user desirability. It's not about managing a product backlog or writing user stories — those are tactics, not the job.
A great product manager is fundamentally a strategic thinker who happens to work on products. They understand market dynamics, user psychology, technical constraints, and business models — and they synthesize all of this into a coherent strategy.
Why It Matters for Transformation
In the context of data and digital transformation, product management thinking is essential. Every transformation initiative is essentially a product: it needs a clear value proposition, prioritized features, measurable outcomes, and iterative delivery.
This is exactly why Fygurs exists. We bring product management discipline to transformation programs — structured assessment, evidence-based prioritization, and living roadmaps that adapt as you learn.
The Three Pillars
1. Discovery: Understanding the problem space deeply before jumping to solutions. In transformation, this means honest maturity assessment before ambitious initiatives.
2. Prioritization: Making explicit trade-offs based on evidence, not politics. Frameworks like RICE scoring bring objectivity to what's often an emotional process.
3. Execution: Turning strategy into reality through iterative delivery, constant learning, and adaptive roadmaps.
The Bottom Line
Product management isn't a job title — it's a mindset. And it's the mindset that every transformation program needs to succeed.
