FORMATION IA
L'IA pour les responsables produit — Livrer des fonctionnalités IA
Livrez des fonctionnalités IA avec confiance en maîtrisant la découverte, l'évaluation et la mise sur le marché de produits IA.
Ce qu'elle couvre
Ce programme prépare les VP Produit et les chefs de produit senior à découvrir, définir et livrer des fonctionnalités IA à forte valeur utilisateur. Les participants apprennent à rédiger des PRD adaptés à l'IA, à concevoir des cadres d'évaluation pour des sorties non déterministes, et à prendre des décisions de tarification et de packaging spécifiques aux produits IA. Les sessions combinent études de cas réels, ateliers pratiques de rédaction de PRD et critiques entre pairs. À l'issue du programme, les leaders sont en mesure de piloter des roadmaps IA et de communiquer clairement les capacités et limites de l'IA à leurs clients et parties prenantes.
À l'issue, vous saurez
- Write a complete AI-native PRD including model behaviour specs, edge-case handling, and evaluation criteria for a real feature on your roadmap
- Design a structured evaluation rubric (human + automated) that measures whether an AI feature is ready to ship
- Select and justify a pricing model for an AI feature given different customer segments and usage patterns
- Craft customer-facing release notes and support documentation that accurately convey AI capabilities without over-promising
- Build a risk register specific to AI features covering hallucination, data privacy, latency, and model deprecation
Sujets abordés
- AI feature discovery: identifying problems worth solving with AI vs. deterministic logic
- Writing AI-native PRDs: specifying model behaviour, fallback paths, and confidence thresholds
- Evaluation frameworks for non-deterministic outputs (LLM-as-judge, human eval, red-teaming)
- Pricing and packaging AI features: consumption-based vs. seat-based vs. value-based models
- Managing AI-specific product risks: hallucinations, latency, model drift, and versioning
- Customer communications and expectation-setting for AI capabilities and limitations
- Roadmap sequencing: build vs. buy vs. integrate LLM/ML providers
- AI product metrics: defining success beyond accuracy (user trust, task completion, retention)
Modalité
Delivered as a four-week blended programme: two 3-hour live virtual workshops per week supplemented by async case study reviews and a group project. A capstone session involves peer review of each participant's AI feature PRD. All sessions are recorded. Optional in-person intensive format available (3 days on-site). Materials include PRD templates, evaluation scorecards, and a pricing decision tree. Hands-on exercises account for approximately 60% of learning time.
Ce qui fait que ça marche
- Embedding evaluation checkpoints into the definition-of-done before any AI feature enters beta
- Running structured discovery sessions with actual users to validate that AI adds value over simpler rule-based approaches
- Aligning pricing model design with finance and engineering early to account for variable inference costs
- Establishing an AI comms playbook that sets honest expectations and includes clear user controls and feedback mechanisms
Erreurs fréquentes
- Treating AI features like deterministic features — writing PRDs without specifying acceptable model behaviour ranges or fallback states
- Skipping structured evaluation and shipping based on demo performance alone, leading to quality regressions in production
- Defaulting to seat-based SaaS pricing without accounting for inference cost volatility, eroding margins on AI features
- Over-promising AI capabilities in launch communications, generating customer distrust when outputs vary
Quand NE PAS suivre cette formation
This programme is not the right fit for junior PMs who do not yet own a roadmap or have authority over feature scoping — the pricing, packaging, and stakeholder communication modules assume decision-making authority that early-career PMs typically lack.
Fournisseurs à considérer
Sources
Cette formation fait partie d'un catalogue Data & IA construit pour les leaders sérieux sur l'exécution. Lancez le diagnostic gratuit pour voir quelles formations sont prioritaires pour votre équipe.