FORMATION IA
Loom & Descript pour la production vidéo assistée par IA
Maîtrisez la création vidéo assistée par IA pour produire du contenu professionnel rapidement, sans équipe de production.
Ce qu'elle couvre
Cet atelier pratique apprend aux équipes commerciales, marketing et succès client à enregistrer, monter et diffuser des vidéos professionnelles avec les fonctionnalités IA de Loom et Descript. Les participants apprennent à utiliser les titres, résumés et chapitres générés automatiquement dans Loom, ainsi que la transcription, la suppression des mots de remplissage, l'overdub et le montage multipiste dans Descript pour les podcasts et vidéos de formation. Le programme couvre également le maintien d'une voix de marque cohérente et la création de workflows reproductibles. Environ 70 % du temps est consacré à la pratique en direct avec le contenu réel des participants.
À l'issue, vous saurez
- Record and publish a Loom video with AI-generated summary, title, and chapter markers ready to share with prospects or customers
- Edit a raw recording in Descript by deleting transcript text, removing filler words, and exporting a clean MP4
- Build a repeatable podcast or training video workflow using Descript's multitrack editor and scene-based composition
- Repurpose a long-form video into at least three short-form assets (clip, audiogram, transcript blog post) within the session
- Apply brand voice guidelines to AI-generated captions and summaries to ensure consistent tone across video touchpoints
Sujets abordés
- Loom AI: auto-generated titles, summaries, and chapter markers
- Descript transcription-based editing and filler-word removal
- Descript Overdub and AI voice cloning for corrections
- Multitrack podcast and training video editing workflows
- Repurposing long-form video into short clips and social assets
- Maintaining brand voice and style consistency across formats
- Screen-share and async video best practices for sales and CS
- Publishing and embedding workflows (CMS, CRM, email)
Modalité
Delivered as a single full-day workshop (or two half-day sessions), either in-person or fully remote via video call with shared screen. Each participant brings a laptop with Loom and Descript accounts pre-created (free tiers sufficient to start). Trainer provides a shared asset pack including sample raw recordings, brand voice brief, and a Descript project template. Approximately 70% hands-on exercises, 30% facilitator demo. A follow-up async Q&A channel (Slack or Loom) is recommended for 2 weeks post-workshop.
Ce qui fait que ça marche
- Pre-define a brand voice one-pager that participants reference when editing AI-generated summaries and captions
- Establish a shared Descript workspace with folder conventions and a project template before the workshop day
- Designate a video workflow owner per team who keeps the library organised and reviews output quality post-training
- Set a 30-day challenge: each participant publishes at least three videos using the new workflow to build muscle memory
Erreurs fréquentes
- Skipping the brand voice brief — teams publish AI-generated summaries that sound generic or off-tone
- Over-relying on Overdub/AI voice without reviewing output, leading to mispronunciations in customer-facing content
- Using Descript's transcript edit without exporting a clean master file, causing version confusion across team members
- Treating Loom as a replacement for structured onboarding video rather than a complement — resulting in inconsistent libraries
Quand NE PAS suivre cette formation
This workshop is not the right fit for teams that need to produce broadcast-quality video with complex motion graphics, colour grading, or multi-camera shoots — those workflows require professional NLE tools like Premiere Pro or DaVinci Resolve, not Loom or Descript.
Fournisseurs à considérer
Sources
Cette formation fait partie d'un catalogue Data & IA construit pour les leaders sérieux sur l'exécution. Lancez le diagnostic gratuit pour voir quelles formations sont prioritaires pour votre équipe.