FORMATION IA
Midjourney & Firefly pour des Visuels Conformes à la Marque
Maîtrisez la génération d'images IA pour produire des visuels conformes à la marque à grande échelle.
Ce qu'elle couvre
Cet atelier pratique enseigne aux équipes marketing, design et brand comment utiliser Midjourney et Adobe Firefly pour générer des visuels cohérents et conformes à la marque sans risque juridique. Les participants apprennent des techniques avancées de prompting, des workflows de référence de style, et comment intégrer les assets générés par IA dans les pipelines de production existants. Le programme couvre les risques liés à la propriété intellectuelle, les différences entre modèles et la gouvernance pratique pour un usage commercial. À l'issue de la formation, les équipes peuvent produire des visuels prêts pour les campagnes plus rapidement tout en maintenant les standards de la marque.
À l'issue, vous saurez
- Write structured Midjourney prompts using style references and parameters to reproduce a consistent brand aesthetic across multiple outputs
- Use Adobe Firefly's generative fill and text-to-image features to produce commercially licensable visuals within Creative Cloud
- Identify which AI image providers are safe for commercial use and articulate the IP risks of others
- Build a reusable brand prompt library with documented style seeds and negative prompt filters
- Apply a visual governance checklist before publishing any AI-generated asset in a campaign
Sujets abordés
- Midjourney prompting fundamentals: parameters, style references (--sref), and seed control
- Adobe Firefly's IP-safe training data and commercial licensing model
- Building and maintaining a brand style library for AI generation
- Negative prompting and quality control for consistent output
- Integrating AI imagery into Adobe Creative Cloud workflows
- Intellectual property risk: what is and isn't safe for commercial use
- Batch production workflows and naming/versioning conventions
- Governance checklist for approving AI-generated visuals
Modalité
Typically delivered as a 1–2 day in-person or live virtual workshop with a 70% hands-on ratio. Participants need access to a Midjourney subscription (Basic or Standard) and an Adobe Creative Cloud account with Firefly enabled. Materials include a starter prompt library, brand-safe checklist, and a style reference template. A follow-up async review session (1–2 hours) can be added to critique real brand assets produced after the workshop.
Ce qui fait que ça marche
- Agreeing on a small set of canonical brand prompts and style seeds before the workshop and refining them live
- Involving the legal or brand compliance team in defining the visual governance checklist from day one
- Setting up a shared prompt library (Notion, Confluence, or Adobe Libraries) so outputs and learnings are institutional, not individual
- Running a structured 30-day post-workshop sprint where teams submit real campaign assets for peer critique
Erreurs fréquentes
- Using Midjourney outputs commercially without understanding its training data and licence terms, creating IP exposure
- Treating every AI tool as interchangeable — Firefly's commercial safety guarantee is a structural differentiator that teams overlook
- Skipping style reference documentation, leading to inconsistent outputs that erode brand standards over time
- Piloting AI imagery in isolation from the brand/legal team, resulting in outputs that fail internal approval and waste effort
Quand NE PAS suivre cette formation
This workshop is not the right fit for teams that have not yet aligned internally on brand guidelines or visual identity — without a defined brand standard to encode, participants cannot build meaningful prompt libraries and the workshop devolves into generic AI experimentation.
Fournisseurs à considérer
Sources
Cette formation fait partie d'un catalogue Data & IA construit pour les leaders sérieux sur l'exécution. Lancez le diagnostic gratuit pour voir quelles formations sont prioritaires pour votre équipe.