Fin-Tech SaaS: Fragmented data and fuzzy outcomes
The challenge
A growing fintech SaaS company faced a product management problem. Data and planning were fragmented across the organization. Customer feedback, feature requests, development tasks, and outcome metrics all lived in different systems. The Head of Product struggled to connect the dots. The product roadmap often relied on assumptions instead of insights. At quarter-end, linking delivered features to revenue or retention felt like guesswork. This is not unusual; only about 28% of executives say they can clearly tie projects to strategic goals.
How Fygurs helps?
Fygurs became the product management software that unified everything. It integrated customer ideas, OKRs, Jira development progress, and analytics into one living roadmap. Every feature was connected from idea to execution to outcome.
Key capabilities included:
- Unified Data and Plan View: Fygurs replaced multiple disconnected systems. The team gained one source of truth where product plans, outcomes, and progress lived together.
- Live KPI Tracking: The roadmap was tied directly to measurable outcomes. For example, the onboarding flow shipped in May showed a 15% increase in 7-day retention on the KPI dashboard within days. No more waiting for quarterly reports.
- Dynamic Road Mapping: Underperforming features were flagged instantly. Low-impact projects were dropped before wasting resources. High-value initiatives received more focus, guided by live data.
- Shared Visibility: Marketing and sales saw the same dashboard. They tracked upcoming releases and measured past outcomes, removing silos across the company.
Results
The impact was significant.
- Unified Data, Immediate Insights: Fygurs eliminated five separate tools, cutting manual reporting time and reducing miscommunication. Efficiency improved by about 30%.
- Roadmap to Outcomes Alignment: Every product roadmap item was tied to a success metric. The last release cycle hit 90% of target KPIs, up from roughly 50% before. The Head of Product demonstrated clear alignment between initiatives and strategic objectives, winning trust from executives.
- Better ROI on Development: With Fygurs highlighting what works and what doesn’t in real time, the team reallocated effort to higher-value projects. In one quarter, they identified and cut two planned features that would have consumed several sprints but delivered minimal customer value. Those resources were redirected to an AI-driven recommendation feature that ended up boosting upsell revenue by 12%. In short, Fygurs helped the company invest in the right ideas – and the outcomes showed up on the bottom line.
- Better ROI on Development: Fygurs highlighted what worked and what didn’t in real time. Two low-value features were cut, saving several sprints. Resources were redirected to an AI-driven recommendation engine that increased upsell revenue by 12%.
With Fygurs as a central hub for road mapping and portfolio management tools, the company built stronger alignment between strategy, execution, and measurable outcomes.
