What is Continuous Discovery?
The practice of weekly customer touchpoints by the product trio to keep insights flowing into prioritization decisions.
Continuous discovery is Teresa Torres' antidote to quarterly research projects. The product trio commits to talking to 1–3 customers every week, mapping insights to opportunities, and running small assumption tests. The cadence matters more than the volume: weekly contact compounds into pattern recognition that quarterly research never produces. Continuous discovery is what lets a roadmap stay alive — every reprioritization is grounded in fresh evidence, not last quarter's deck.
Related terms
Product Trio
The three-person collaboration model — Product Manager, Designer, Engineering Lead — that owns discovery and delivery for a product area.
Product Discovery
The structured work of figuring out what to build by validating customer problems and solution assumptions before delivery.
Jobs to be Done (JTBD)
A framework that defines products around the underlying job a customer is trying to get done, rather than demographics or features.
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