What is Product Trio?
The three-person collaboration model, Product Manager, Designer, Engineering Lead, that owns discovery and delivery for a product area.
The product trio replaces 'PM-as-translator' with shared ownership across discovery and delivery. The PM owns desirability and viability, the designer owns usability, the engineer owns feasibility, and all three meet customers, all three see the data. Popularized by Marty Cagan and Teresa Torres, the trio model is now standard in product-led companies because it cuts the latency between insight and shipping. It only works when the trio is empowered to make their own bets.
Related terms
The structured work of figuring out what to build by validating customer problems and solution assumptions before delivery.
The practice of weekly customer touchpoints by the product trio to keep insights flowing into prioritization decisions.
The system of teams, decision rights, rituals, and tools that determines how a product organization actually works.
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