What is Generative AI?
AI systems that create new content — text, images, code, music — based on training data patterns.
Generative AI refers to artificial intelligence systems capable of creating new content by learning patterns from training data. This includes large language models (LLMs) for text generation, image generation models, code assistants, and multimodal models. In the transformation context, generative AI represents both an opportunity (automating knowledge work, accelerating analysis) and a challenge (requiring data governance, ethical frameworks, and new skills). Organizations with high AI readiness are best positioned to deploy generative AI effectively.
Related terms
AI Readiness
An organization's preparedness to successfully adopt and deploy artificial intelligence.
MLOps
Practices for deploying, monitoring, and managing machine learning models in production.
Data Strategy
A comprehensive plan for how an organization will collect, manage, and leverage data to achieve business objectives.
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