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Definition

What is Generative AI?

AI systems that create new content (text, images, code, music) based on training data patterns.

Generative AI refers to artificial intelligence systems capable of creating new content by learning patterns from training data. This includes large language models (LLMs) for text generation, image generation models, code assistants, and multimodal models. In the transformation context, generative AI represents both an opportunity (automating knowledge work, accelerating analysis) and a challenge (requiring data governance, ethical frameworks, and new skills). Organizations with high AI readiness are best positioned to deploy generative AI effectively.

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