What is OKRs (Objectives and Key Results)?
A goal-setting framework that pairs aspirational objectives with 2–4 measurable key results to align teams on outcomes.
OKRs separate ambition (the Objective) from measurement (the Key Results). A well-formed OKR has one qualitative objective and 2–4 quantitative KRs that are uncomfortable but achievable. The most common failure mode is using OKRs as a roadmap, they are not. OKRs describe the outcome you want; the roadmap is the bet you're making to get there. In a portfolio context, every initiative should be traceable to at least one KR.
Related terms
The single metric that best captures the value a product delivers to its customers and predicts long-term business success.
The distinction between what a team ships (outputs) and the customer or business behavior that changes as a result (outcomes).
A roadmap format that organizes work by the customer or business outcome it targets, not the features it ships.
See Fygurs on your portfolio
One hour, with your initiatives. You leave with a first scored list.