What is OKRs (Objectives and Key Results)?
A goal-setting framework that pairs aspirational objectives with 2–4 measurable key results to align teams on outcomes.
OKRs separate ambition (the Objective) from measurement (the Key Results). A well-formed OKR has one qualitative objective and 2–4 quantitative KRs that are uncomfortable but achievable. The most common failure mode is using OKRs as a roadmap — they are not. OKRs describe the outcome you want; the roadmap is the bet you're making to get there. In a portfolio context, every initiative should be traceable to at least one KR.
Related terms
North Star Metric
The single metric that best captures the value a product delivers to its customers and predicts long-term business success.
Outcomes vs Outputs
The distinction between what a team ships (outputs) and the customer or business behavior that changes as a result (outcomes).
Outcome-Based Roadmap
A roadmap format that organizes work by the customer or business outcome it targets, not the features it ships.
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