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What is SMART Goals?

Goals that are Specific, Measurable, Achievable, Relevant, and Time-bound.

SMART is an acronym for goal-setting criteria: Specific (clearly defined), Measurable (quantifiable progress), Achievable (realistic given resources), Relevant (aligned with strategy), and Time-bound (has a deadline). In transformation contexts, SMART goals help translate vague objectives like 'improve data capabilities' into actionable targets like 'achieve Level 3 data governance maturity across all business units by Q4'.

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