What is Wardley Mapping?
A strategic planning technique that maps the value chain and evolution of components.
Wardley mapping is a strategic planning technique that visually maps an organization's value chain and the evolutionary stage of each component (from genesis to commodity). It helps leaders identify where to invest, what to build vs. buy, and how competitive dynamics will shift. In transformation contexts, Wardley maps reveal which capabilities are strategic differentiators worth investing in and which should be sourced as commodity services.
Related terms
Product Strategy
The high-level plan that defines the product's vision, target market, and competitive positioning.
Enterprise Architecture
A strategic framework aligning an organization's IT landscape with its business strategy.
Initiative Prioritization
The systematic process of ranking and sequencing transformation initiatives based on value and feasibility.
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