FORMATION IA
L'IA pour les chefs de projet en agence
Repartez avec cinq workflows IA immédiatement utilisables pour réduire l'administratif et soigner chaque communication client.
Ce qu'elle couvre
Un atelier d'une journée conçu pour les chefs de projet et account managers des petites agences de marketing, design et relations publiques. Les participants apprennent à utiliser des outils IA pour résumer les comptes rendus de réunion, rédiger des rapports d'avancement, convertir des briefs en cahiers des charges, ajuster le ton des e-mails clients et générer des narratifs de feuilles de temps. Chaque technique est mise en pratique sur des formats réels d'agence, et chaque participant repart avec une bibliothèque de prompts personnelle utilisable dès le lendemain.
À l'issue, vous saurez
- Produce a clean, structured meeting summary from raw notes in under three minutes using a repeatable prompt
- Convert a one-page client brief into a draft scope of work with defined deliverables and exclusions
- Rewrite a client-facing email to match a specified tone profile (formal, reassuring, direct) using a calibration prompt
- Generate accurate timesheet narrative entries from shorthand bullet logs without manual rewriting
- Identify when AI output requires fact-checking before it is sent to a client
Sujets abordés
- Meeting-note summarisation with AI transcription and prompt templates
- Drafting structured status reports from raw call notes
- Converting client briefs into scopes of work using AI-assisted structuring
- Calibrating email tone and register for different client relationships
- Generating timesheet narrative descriptions from bullet-point logs
- Building and organising a reusable personal prompt library
- Spotting and correcting AI hallucinations in client-facing documents
- Data privacy basics: what not to paste into public AI tools
Modalité
Delivered in-person or via live virtual classroom (Zoom or Teams). Participants need a laptop and access to ChatGPT, Claude, or an equivalent LLM — free tiers are sufficient. Materials include a printed or PDF prompt workbook, sample agency documents for exercises, and a prompt library template. Hands-on exercises account for approximately 65% of session time. A optional 60-minute follow-up call two weeks later is recommended to address adoption blockers.
Ce qui fait que ça marche
- Practising on actual current projects during the workshop, not on abstract examples
- Creating a shared team prompt library so the whole agency benefits, not just early adopters
- Setting a 30-day habit goal: use at least one AI workflow on every new client project
- Nominating one internal champion to collect and refine prompts after the training
Erreurs fréquentes
- Pasting confidential client briefs or personal data directly into public AI tools without anonymising first
- Sending AI-drafted client emails without reviewing tone — the default register is often too casual or too formal for the relationship
- Building prompts that are too generic, producing outputs that still require extensive rewriting
- Abandoning the workflow after the first imperfect output instead of iterating the prompt
Quand NE PAS suivre cette formation
This workshop is not the right fit for an agency that has already standardised on a dedicated project-management platform with built-in AI features (e.g. Monday.com AI or Notion AI) and simply needs configuration support — a platform-specific training would deliver more value than a generic prompt-engineering session.
Fournisseurs à considérer
Sources
Cette formation fait partie d'un catalogue Data & IA construit pour les leaders sérieux sur l'exécution. Lancez le diagnostic gratuit pour voir quelles formations sont prioritaires pour votre équipe.