What is Outcome-Driven Innovation?
A strategy that focuses on understanding and addressing customer desired outcomes.
Outcome-driven innovation (ODI) is a strategy methodology that connects customer needs directly to product and service innovation. Instead of asking customers what features they want, ODI identifies the outcomes (jobs-to-be-done) customers are trying to achieve and measures how underserved each outcome is. This produces a map of unmet needs that guides innovation priorities with much higher success rates than traditional approaches.
Related terms
Product Discovery
The process of determining what product to build through user research, experimentation, and validation.
Product Strategy
The high-level plan that defines the product's vision, target market, and competitive positioning.
Kano Model
A framework that categorizes features by how they affect customer satisfaction.
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