What is Outcome-Driven Innovation?
A strategy that focuses on understanding and addressing customer desired outcomes.
Outcome-driven innovation (ODI) is a strategy methodology that connects customer needs directly to product and service innovation. Instead of asking customers what features they want, ODI identifies the outcomes (jobs-to-be-done) customers are trying to achieve and measures how underserved each outcome is. This produces a map of unmet needs that guides innovation priorities with much higher success rates than traditional approaches.
Related terms
The structured work of figuring out what to build by validating customer problems and solution assumptions before delivery.
The set of choices about who you serve, what bets you make, and what you explicitly will not do, translated into an executable portfolio.
A prioritization framework that classifies features by how their presence or absence affects customer satisfaction.
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