Author

Saad Amrani Joutey

CEO & Founder, Fygurs

Saad is the CEO and founder of Fygurs, the strategy-to-execution platform for data and digital transformation. With experience in data strategy, AI, and digital transformation across enterprise and consulting environments, he built Fygurs to solve the prioritization challenge that every transformation leader faces: too many initiatives, not enough clarity on what to do first. He writes about data maturity assessment, initiative prioritization, and evidence-based transformation.

32 articles published

Product Operations: The Missing Link in Digital Transformation
Product Strategy

Product Operations: The Missing Link in Digital Transformation

How product operations bridges the gap between product teams and transformation programs. Learn why product ops is essential for scaling product management in complex organizations.

February 12, 202611 min
Building an Evidence-Based Product Roadmap
Product Strategy

Building an Evidence-Based Product Roadmap

How to build a product roadmap grounded in maturity data, user evidence, and strategic alignment. Move beyond opinion-driven planning to evidence-based roadmapping.

January 28, 202611 min
Product Discovery Through Continuous Assessment
Product Strategy

Product Discovery Through Continuous Assessment

How continuous maturity assessment transforms product discovery. Learn to use organizational data to identify opportunities, validate assumptions, and make better product decisions.

January 10, 202610 min
OKRs for Product Teams: A Practical Implementation Guide
Product Strategy

OKRs for Product Teams: A Practical Implementation Guide

A step-by-step guide to implementing OKRs in product teams. Includes real examples, common pitfalls, and a framework for connecting OKRs to product strategy and prioritization.

December 5, 202512 min
Product-Led Growth Metrics: What to Track and Why
Product Strategy

Product-Led Growth Metrics: What to Track and Why

A comprehensive guide to Product-Led Growth metrics. Learn which PLG metrics matter most, how to benchmark them, and how to build a measurement framework for your product team.

October 25, 202512 min
How to Handle Stakeholder Conflicts in Feature Prioritization
Product Strategy

How to Handle Stakeholder Conflicts in Feature Prioritization

Practical conflict resolution techniques for product managers dealing with stakeholder disagreements during feature prioritization. Turn political battles into structured decisions.

September 15, 202511 min
Product Strategy vs Product Roadmap: Why You Need Both
Product Strategy

Product Strategy vs Product Roadmap: Why You Need Both

Understand the critical difference between product strategy and product roadmap. Learn how they connect, common mistakes teams make, and how to build both effectively.

August 20, 202510 min
Product Prioritization Frameworks Compared: RICE vs WSJF vs ICE vs MoSCoW
Product Strategy

Product Prioritization Frameworks Compared: RICE vs WSJF vs ICE vs MoSCoW

A comprehensive comparison of RICE, WSJF, ICE, and MoSCoW prioritization frameworks with real examples, scoring tables, and guidance on choosing the right one for your team.

July 10, 202515 min
Data Mesh vs Data Lake: Which Architecture Fits Your Organization?
Data Strategy

Data Mesh vs Data Lake: Which Architecture Fits Your Organization?

A deep comparison of data mesh and data lake architectures. Learn when to use each, transition paths, and maturity prerequisites for making the right choice.

April 15, 202510 min
Digital Transformation Roadmap Template: From Strategy to Execution
Transformation Strategy

Digital Transformation Roadmap Template: From Strategy to Execution

A practical digital transformation roadmap template with phase-by-phase guidance, milestones, governance structures, and real-world examples for turning strategy into execution.

April 12, 202510 min
How to Measure Data ROI: A Framework for Data Leaders
Data Strategy

How to Measure Data ROI: A Framework for Data Leaders

A practical framework for measuring data ROI across four dimensions: direct value, efficiency gains, risk reduction, and strategic enablement. Includes worked examples and board-level communication tips.

April 8, 202510 min
Getting Stakeholder Alignment on Transformation Priorities
Transformation Strategy

Getting Stakeholder Alignment on Transformation Priorities

A practical guide to building stakeholder alignment on transformation priorities. Covers why alignment fails, techniques for consensus, using data to resolve conflicts, and governance structures.

April 5, 202510 min
Data Quality Management: The Foundation of Every Data Strategy
Data Strategy

Data Quality Management: The Foundation of Every Data Strategy

A comprehensive guide to data quality management covering the 6 dimensions of quality, measurement frameworks, building a quality program, and organizational ownership.

April 1, 202510 min
From Pilot to Enterprise: Scaling Digital Transformation Initiatives
Transformation Strategy

From Pilot to Enterprise: Scaling Digital Transformation Initiatives

A practical guide to scaling digital transformation from successful pilots to enterprise-wide impact. Covers why pilots fail to scale, the scaling playbook, organizational readiness, and measuring success.

March 28, 202510 min
AI Readiness Checklist: 20 Questions Before Your First ML Project
AI & Machine Learning

AI Readiness Checklist: 20 Questions Before Your First ML Project

A practical AI readiness checklist with 20 critical questions across data, infrastructure, talent, governance, and culture. Assess your organization before investing in machine learning.

March 25, 202510 min
CDO First 90 Days: Building a Data Strategy from Day One
Data Strategy

CDO First 90 Days: Building a Data Strategy from Day One

A week-by-week playbook for new Chief Data Officers covering assessment, stakeholder mapping, quick wins, team building, and strategy articulation in your first 90 days.

March 18, 202510 min
How to Build a Data Governance Framework from Scratch
Data Strategy

How to Build a Data Governance Framework from Scratch

A step-by-step guide to building a data governance framework that actually works. Define scope, identify stakeholders, establish policies, implement tools, and measure success.

March 15, 202512 min
Managing 100+ Transformation Initiatives Without Losing Control
Transformation Strategy

Managing 100+ Transformation Initiatives Without Losing Control

A practical guide to managing large transformation portfolios at scale. Structured metadata, prioritization frameworks, living roadmaps, and the tooling that makes it work.

March 12, 202512 min
The 5 Levels of Data Maturity: Where Does Your Organization Stand?
Data Strategy

The 5 Levels of Data Maturity: Where Does Your Organization Stand?

Understand the 5 levels of data maturity — from Initial to Optimized — with behaviors, characteristics, and examples to assess where your organization stands.

March 8, 202510 min
Change Management in Digital Transformation: Beyond the Frameworks
Transformation Strategy

Change Management in Digital Transformation: Beyond the Frameworks

Why 70% of digital transformations fail and what to do about it. Practical change management techniques that go beyond Kotter and ADKAR to drive real adoption.

March 5, 202510 min
How to Present Your Data Strategy to the Board
Data Strategy

How to Present Your Data Strategy to the Board

Learn how to frame your data strategy for board-level audiences. Structure the narrative, quantify ROI, avoid jargon, and use roadmaps that drive investment decisions.

March 1, 202510 min
Transformation KPIs: The Only 7 Metrics That Actually Matter
Transformation Strategy

Transformation KPIs: The Only 7 Metrics That Actually Matter

Cut through the noise with 7 transformation KPIs that actually drive decisions. Each metric includes formulas, targets, and real-world examples.

February 26, 202510 min
Why Annual Assessments Are Dead: The Case for Continuous Maturity Monitoring
Data Strategy

Why Annual Assessments Are Dead: The Case for Continuous Maturity Monitoring

Annual maturity assessments are too slow, too expensive, and too stale. Learn why continuous maturity monitoring is the new standard and how to implement it.

February 20, 202510 min
Value vs Feasibility Matrix: A Step-by-Step Guide
Frameworks

Value vs Feasibility Matrix: A Step-by-Step Guide

A practical step-by-step guide to building and using the value vs feasibility matrix for initiative prioritization, with worked examples and framework comparisons.

February 16, 202510 min
What Is a Data & AI Maturity Assessment? A Complete Guide
Data Strategy

What Is a Data & AI Maturity Assessment? A Complete Guide

Learn what a data maturity assessment is, why it matters, and how to run one. Covers the 6 key dimensions, common pitfalls, and actionable frameworks.

February 14, 202512 min
How to Prioritize Digital Transformation Initiatives: A Practical Framework
Transformation Strategy

How to Prioritize Digital Transformation Initiatives: A Practical Framework

Learn how to prioritize transformation initiatives using RICE scoring, value vs feasibility matrices, and MoSCoW. A practical guide for leaders.

February 10, 202511 min
How to Build a Data & Digital Transformation Roadmap That Actually Gets Executed
Transformation Strategy

How to Build a Data & Digital Transformation Roadmap That Actually Gets Executed

Learn how to build a data transformation roadmap that moves beyond PowerPoint. 5 steps to create a living, executable strategic roadmap.

February 6, 202513 min
RICE Scoring for Digital Transformation: Beyond Product Prioritization
Frameworks

RICE Scoring for Digital Transformation: Beyond Product Prioritization

Learn how to adapt the RICE scoring model for digital transformation. A practical initiative scoring framework with worked examples and comparisons.

February 2, 202512 min
The Complete Guide to Data & AI Readiness Frameworks: How to Assess Your Organization
Data Strategy

The Complete Guide to Data & AI Readiness Frameworks: How to Assess Your Organization

Learn how to assess organizational AI readiness across 6 dimensions. A practical data AI readiness framework guide for transformation leaders.

January 28, 202514 min
AI in Product Management: Augmentation, Not Replacement
AI & Strategy

AI in Product Management: Augmentation, Not Replacement

AI won't replace product managers. But product managers who use AI will replace those who don't. Here's how AI is transforming product strategy and prioritization.

January 10, 20257 min
A Manifesto for Modern Product Strategy
Product Strategy

A Manifesto for Modern Product Strategy

Traditional product strategy is broken. It’s too slow, too political, and too disconnected from execution. Here are 5 principles for a better approach.

September 20, 20246 min
What Is Product Management, Really?
Product Leadership

What Is Product Management, Really?

Product management is often misunderstood. It's not about managing products — it's about creating value at the intersection of business, technology, and user needs. Here's what it really means.

June 15, 20248 min